What's lurking in your skin care routine?

When choosing skin care it can be overwhelming especially when you scan the back of the bottle and realise how many ingredients are in the product.

More companies are trending towards a more natural approach to beauty which is great but still be wary of those brands that say they are ‘Botanically based' or ‘Plant based’ etc because they can still have those nasty ingredients lurking inside those bottles. Here is a list of ingredients you definitely want to try and steer clear of;
BHT (Butylated Hydroxytoluene): BHT is used as a preservative in lipsticks and moisturizers. They can cause liver, kidney and lung problems. 

Bismuth Oxychloride: A primary ingredient in commercial mineral makeup powders, Bismuth Oxychloride is added to face powder because it adheres well to the skin and provides a shimmering, pearlescent finish. Unfortunately, Bismuth Oxychloride can cause irritation to the skin due to its crystalline structure. The crystals can get lodged in the pores where it scratches the skin resulting in redness, itchiness and inflammation.

Coal Tar: A known carcinogen banned in the EU. Used in dry skin treatments, anti-lice and anti-dandruff shampoos, also listed as a colour plus number, i.e. FD&C Red No. 6. It's allowed to be used in Australian cosmetics but is required to carrying a warning label. 
DEA/TEA/MEA: Suspected carcinogens used as emulsifiers and foaming agents for shampoos, body washes, soaps. -DEA (Diethanolamine), MEA (Monoethanolamine) and TEA (Triethanolamine)
Ethoxylated surfactants and 1,4-dioxane: Never listed because it’s a by-product made from adding carcinogenic ethylene oxide to make other chemicals less harsh. The Environmental Working Group (EWG) has found 1,4-dioxane in 57 percent of baby washes in the U.S. Avoid any ingredients containing the letters "eth."
Formaldehyde: Probable carcinogen and irritant found in nail products, hair dye, fake eyelash adhesives, shampoos. Banned in the EU. 1,3-Propanediol, 1,3-Propanediol, 2-bromo-2-nitro-, 2-Bromo-2-nitropropane-1,3-diol, 2-nitro-2-bromo-1,3-propanediol, BNPD, bronidiol, bronocot, Onyxide 500, 1,3-Bis(hydroxymethyl)-5,5-dimethylhydantoin, 1,3-Di(hydroxymethyl)-5,5-dimethylhydantoin, 1,3-Dimethylol-5,5-dimethyl hydantoin, 1,3-Dimethylol-5,5-dimethylhydantoin, 2,4-Imidazolidinedione, 1,3-bis(hydroxymethyl)-5,5-dimethyl-, Dimethylol-5,5-dimethylhydantoin, DMDM Hydantoin, DMDMH, Glydant, 3,5,7-Triaza-1-azoniaadamantane, 1-(3-chloroallyl)-, chloride, 3,5,7-Triaza-1-azoniatricyclo[,7]decane, 1-(3-chloro-2-propenyl)-, chloride, Dowicil 100, Dowicil 75, N-(3-Chloroallyl)hexaminium chloride, and Quaternium 15.

Fragrance/Parfum: Fragrance is connected to headaches, dizziness, asthma, and allergies.
Hydroquinone: Used for lightening skin. Banned in the UK, rated most toxic on the EWG’s Skin Deep database, and linked to cancer and reproductive toxicity.
Lead: Known carcinogen found in lipstick and hair dye, but never listed because it’s a contaminant, not an ingredient.
Mercury: Known allergen that impairs brain development. Found in mascara and some eye drops.
Mineral oil: By-product of petroleum that’s used in baby oil, moisturizers, styling gels. It creates a film that impairs the skin’s ability to release toxins.
Methylisothiazolinone: Common antibacterial preservative in everything from baby shampoo to moisturizer. Unfortunately, studies have shown that it contains neurotoxic properties that should be of great concern to all consumers. In studies with rats, a mere 10 minutes of exposure to MIT was enough to cause brain cell damage. Further studies concluded that low concentrations of MIT during neural development increased the risk of seizures and visual abnormalities.
Oxybenzone: Active ingredient in chemical sunscreens that accumulates in fatty tissues and is linked to allergies, hormone disruption, cellular damage, low birth weight.
Parabens: Used as preservatives, found in many products. Linked to cancer, endocrine disruption, reproductive toxicity. Also known as Butylparaben, Benzoic acid, 4-hydroxy-, butyl ester, Butoben, Butyl 4-hydroxybenzoate; Isobutylparaben; Propylparaben, 4-Hydroxybenzoic acid, propyl ester, Benzoic acid, 4-hydroxy-, propyl ester, Propyl 4-hydroxybenzoate, Propyl paraben, Propyl hydroxybenzoate; Isopropylparaben; Ethylparaben, Aseptoform E, Bonomold OE, Easeptol, Ethyl 4-Hydroxybenzoate, ethyl parasept, Tegosept E, Benzoic acid, 4-hydroxy-, ethyl ester; Methylparaben, 4-(Methoxycarbonyl)phenol, 4-Hydroxybenzoic acid methyl ester, 4-Hydroxybenzoic acid, methyl ester, Benzoic acid, 4-hydroxy-, methyl ester, Benzoic acid, p-hydroxy-, methyl ester, Maseptol, Metaben, Methaben, Methyl 4-hydroxybenzoate, Methyl butex, Methyl chemosept, Methyl ester of p-hydroxybenzoic acid, Methyl paraben, Methyl parahydroxybenzoate, Methyl parasept, Methyl p-hydroxybenzoate, Methyl p-oxybenzoate, Methylben, Metoxyde, Moldex, Nipagin, Nipagin M, Paridol, p-Carbomethoxyphenol, p-Hydroxybenzoic acid methyl ester, p-Methoxycarbonylphenol, Preserval, Preserval M, Septos, Solbrol, Solbrol M, Tegosept M.

Petroleum: Petroleum pops up in so many cosmetics products, it’s the same substance from which your motor oil is made. Also known as Petrolatum, Xylene, Toluene, Mineral oil, Liquid paraffin. As an industry standard, there’s a lot of information out there touting the safety of petroleum by-products, so you might be wondering why you should avoid it.

Paraphenylenediamine (PPD): Used in hair products and dyes, but toxic to skin and immune system.
Phthalates: Plasticizers banned in the EU and California in children’s toys, but present in many fragrances, perfumes, deodorants, lotions. Linked to endocrine disruption, liver/kidney/lung damage, cancer.
Polyethylene glycol (PEG): Penetration enhancer used in many products, it’s often contaminated with 1,4-dioxane and ethylene oxide, both known carcinogens.
Silicone-derived emollients: Used to make a product feel soft, these don’t biodegrade, and also prevent skin from breathing. Linked to tumour growth and skin irritation.
Sodium lauryl (ether) sulfate (SLS, SLES): A former industrial degreaser now used to make soap foamy, it’s absorbed into the body and irritates skin.
Sodium Lauryl Sulfate (SLS),Sodium Laureth Sulfate (SLES),Ammonium Lauryl Sulfate (ALS), Ammonium Laureth Sulfate (ALES, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarsocinate,Sodium Cocoyl Sarcosinate,Potassium Coco Hydrolysed Collagen,TEA (Triethanolamine) Lauryl Sulfate,TEA (Triethanolamine) Laureth Sulfate, Lauryl or Cocoyl Sarcosine, Disodium Oleamide Sulfosuccinate,Disodium Laureth Sulfosuccinate,Disodium Dioctyl Sulfosuccinate.

Talc: Similar to asbestos in composition, it’s found in baby powder, eye shadow, blush, deodorant. Linked to ovarian cancer and respiratory problems.
Toluene: Known to disrupt the immune and endocrine systems, and fetal development, it’s used in nail and hair products. Often hidden under fragrance.
Triclosan: Found in antibacterial products, hand sanitizers, and deodorants, it is linked to cancer and endocrine disruption. 

While there may be some chemicals that are too large to enter our bloodstream, many are small enough to penetrate. In 2005, the Environmental Working Group published a combination of two studies that found toxic chemicals in the umbilical cord blood of newborn babies born in the U.S. in the fall of 2004. They screened for more than 400 chemicals, and an astounding 287 toxins were detected within the umbilical cord blood of these newborns. Of these 287 chemicals, 217 were neurotoxins, and 208 are known to damage growth development or cause birth defects. *


Unfortunately we are surrounded by chemicals in our home and our workplace without realising it. Some maybe harmless and others are known to have affects on our health in the long run with constant exposure. It takes just 26 seconds for the chemicals to enter our blood stream and by taking a more natural approach to our lifestyle and our routine it's means less chemicals our body needs to try and flush out. 




At Masked Beauty we are all about keeping it simple and natural. We use only the finest ingredients sourced from Mother Nature that are UNREFINED so you can get the most nourishment out of your skincare to help protect and revitalise your skin. 


EWG Skindeep Cosmetics Database
The EWG's mission is to use the power of information to protect human health and the environment. Their scientists compare the ingredients on personal care product labels and websites to information in nearly 60 toxicity and regulatory databases. 

Safe Cosmetics Australia

Safe Cosmetics Australia is an independent, not-for-profit organisation. The Toxic-Free Campaign addresses two key areas of hazardous chemical use found in cosmetics and home cleaning products. They help protect your health by campaigning for a healthier future and certifying brands that minimise exposure to harmful chemicals.


The National Industrial Chemicals Notification and Assessment Scheme (NICNAS) helps protect the Australian people and the environment by assessing the risks of industrial chemicals and providing information to promote their safe use. Their focus is the industrial use of chemicals. This covers a broad range of chemicals used in inks, plastics, adhesives, paints, glues, solvents, cosmetics, soaps and many other products.

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